The CABR promotes the interests, values and professionalism of broadcast representatives in national Radio, Television and Specialty Television Sales.  Founded in the 1950's by the Canadian advertising sales community, the CABR was created to address the increasingly sophisticated nature of broadcast advertising.  Since its inception, the emphasis of the CABR has been on promoting the value of broadcast representatives to the advertising community on behalf of its members.  It is an association that today insures the continued growth of the broadcast sales industry through its ability to address advertiser's needs in a rapidly evolving media landscape.  The association supports and donates to various related charities including the National Advertising Benevolent Society (NABS), the Ruth Hancock Foundation, the Paul Mulvihill Heart Fund and invests in our future through support of several college scholarships.